Privacy Policy for Stay Fire Marketing
Last Updated: March 20, 2026
1. Introduction
Stay Fire Marketing (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, stayfiremarketing.com (the “Site”), and use our services. This policy is designed to comply with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta’s Personal Information Protection Act (PIPA).
Please read this privacy policy carefully. If you do not agree with the terms, please do not access the site.
2. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
a) Personal Data You Provide to Us
We collect personally identifiable information that you voluntarily provide to us when you fill out contact or lead forms, book a consultation, or otherwise communicate with us. This information includes:
- Contact Information: Your first and last name, email address, and phone number.
- Business Information: Your business name, website, and the services you are interested in.
- Communications: Any information you provide in your messages to us.
b) Automatically Collected Information
When you access the Site, we automatically collect certain information about your device and browsing activity. This information is primarily needed to maintain the security and operation of our Site, and for our internal analytics and reporting purposes. This includes:
- Log and Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, and timestamps of your visits.
- Tracking Technologies Data: We use cookies, web beacons, and pixels to collect information. This includes data about your interaction with our advertisements on platforms like Facebook and Instagram. For more details, see the “Cookies and Tracking Technologies” section below.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To Provide and Manage Our Services: To respond to your inquiries, schedule discovery calls, and deliver the services you request, such as Google Business Profile cleanups and Meta ad management.
- To Communicate With You: To send you proposals, service updates, invoices, and other administrative information.
- For Marketing and Advertising: With your consent, to send you marketing emails about our services. We also use data collected via the Meta Pixel to create custom audiences for our ads and to measure the effectiveness of our campaigns on Facebook and Instagram.
- To Improve Our Website and Services: We use analytics data to understand how users interact with our Site, which helps us improve user experience, optimize our content, and develop new services.
- For Security and Legal Compliance: To protect our Site from fraud and abuse, and to comply with applicable legal obligations.
4. Legal Basis for Processing
Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
- Consent: We rely on your consent to process personal information for marketing communications and for the use of non-essential cookies and tracking technologies.
- Performance of a Contract: We process your information to fulfill our contractual obligations when you become a client.
- Legitimate Interests: We process information for our legitimate business interests, such as for website analytics and security, provided that these interests do not override your data protection rights.
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies (like the Meta Pixel and Google Analytics) to collect and use personal information about you.
- What They Are: Cookies are small data files stored on your device. Pixels are small blocks of code on a webpage that allow us to do things like read and place cookies.
- Why We Use Them:
- Google Analytics (GA4): To understand website traffic and user behaviour. This helps us see which pages are popular and how visitors find our site.
- Meta Pixel (Facebook/Instagram): To measure the effectiveness of our advertising, build audiences for our ads, and show you relevant ads on Meta platforms (a practice known as retargeting).
- Your Choices: You can manage or refuse the use of cookies through your browser settings. You can also opt-out of interest-based advertising from Meta through your Facebook or Instagram ad settings. Please note that blocking essential cookies may impact the functionality of our Site.
6. Disclosure of Your Information
We do not sell your personal information. We may share your information with trusted third-party service providers who perform services for us or on our behalf. These “data processors” are contractually obligated to protect your data and only use it for the purposes we specify. These include:
- Website Hosting and Form Providers.
- Scheduling Tools (e.g., Calendly).
- Analytics Providers (e.g., Google).
- Advertising Platforms (e.g., Meta).
- Email Service Providers.
7. International Data Transfers
Your information may be stored and processed in countries other than Canada, including the United States, where our third-party service providers have facilities. While in another jurisdiction, your data may be subject to its laws. We take steps to ensure that any international transfer of information is subject to appropriate safeguards.
8. Data Security
We have implemented administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable.
9. Data Retention
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or as required by law (for example, for tax and accounting purposes).
10. Your Privacy Rights
Under Canadian privacy law, you have the following rights regarding your personal information:
- Right to Access: You have the right to request a copy of the personal information we hold about you.
- Right to Correction (Rectification): You have the right to request that we correct any inaccuracies in your personal information.
- Right to Withdraw Consent: You have the right to withdraw your consent to our processing of your personal information at any time (for example, by unsubscribing from our marketing emails).
To exercise any of these rights, please contact us using the details provided below. We will respond to your request within the timeframes required by law.
11. Children’s Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by a “Last Updated” date and will be effective as soon as it is accessible. We encourage you to review this policy frequently to be informed of how we are protecting your information.
13. Contact Us
If you have questions, comments, or complaints about this Privacy Policy or our data practices, please contact our designated Privacy Officer:
Stay Fire Marketing
Email: privacy@stayfiremarketing.com
Location: Calgary, Alberta, Canada