Stay Fire Marketing

Email Privacy Policy – Stay Fire Marketing

Stay Fire Marketing
Effective Date: April 4, 2026
Last Updated: April 4, 2026

Overview

This Email Privacy Policy (“Policy”) explains how Stay Fire Marketing (“Company,” “we,” “us,” or “our”), a digital marketing agency based in Calgary, Alberta, collects, uses, and protects your email address and personal information when you subscribe to our email communications, newsletters, or promotional mailings through our website at https://stayfiremarketing.com or when you receive service-related communications from our team.

This Policy is supplementary to our main Privacy Policy available at stayfiremarketing.com/privacy. In the event of any conflict between this Email Privacy Policy and our main Privacy Policy, the more restrictive provision will apply.

By subscribing to our email communications, you acknowledge that you have read, understood, and agree to the terms of this Policy.

1. What Information We Collect

When you sign up for our email list, subscribe to our newsletter, request service information, or provide your contact details through our website, we collect:

  • Email Address (required) – Used to deliver newsletters, promotional content, and service communications
  • First Name (optional) – For personalization in email communications
  • Last Name (optional) – For personalization and record-keeping
  • Company Name (optional) – To tailor content to your business type and industry
  • Industry/Business Type (optional) – To provide industry-relevant content (e.g., plumbing, HVAC, electrical, healthcare, real estate)
  • Phone Number (optional) – For consultation follow-up and customer support
  • Business Address (optional) – To understand your local market and service availability
  • Signup Source – How you subscribed to our email list (website form, pop-up, landing page, etc.)
  • Timestamp – When you subscribed to our email communications
  • IP Address – For security verification and fraud prevention
  • Cookie/Tracking Data – Information about how you interact with our website and emails (clicks, opens, browsing behavior)

2. How We Use Your Email Information

We use the information you provide for the following purposes:

  • Newsletter Delivery – To send you our weekly or monthly marketing newsletters with industry insights and local business tips
  • Promotional Campaigns – To inform you about special offers, service launches, and marketing training content
  • Service Communications – To send you updates about your account, service deliverables, and campaign performance
  • Educational Content – To share resources about Google Business Profile optimization, Local SEO, reputation management, and digital advertising strategies
  • Strategy Session Invitations – To invite you to free consultations, webinars, and training sessions
  • Product Updates – To notify you of new service offerings or improvements to our platform
  • Event Notifications – To send invitations to virtual or in-person events hosted by Stay Fire Marketing
  • Customer Support – To respond to your inquiries and provide technical or service-related assistance
  • Personalization – To customize future communications based on your industry and interests
  • Performance Analytics – To track email delivery, open rates, and click-through rates to improve our communications
  • Compliance – To meet legal and regulatory obligations under GDPR, CCPA, CASL, and PIPEDA

We do NOT:

  • Sell your email address or personal information to third parties
  • Share your data with unaffiliated companies for their independent marketing or advertising
  • Use your information for purposes other than those listed above without your explicit consent
  • Combine your email data with third-party databases for tracking across platforms without your knowledge
  • Rent or lease your email list to other marketers

3. Data Storage and Retention

  • Storage Location – Your email address and personal information are stored securely on Mailchimp’s servers, which are located in the United States and comply with international data protection standards (GDPR, CCPA, PIPEDA)
  • Backup and Security – All data is encrypted in transit (SSL/TLS) and backed up with redundant systems to prevent loss or unauthorized access
  • Retention While Subscribed – We retain your information for as long as you remain an active subscriber to our communications
  • Post-Unsubscribe Retention – We retain your email address and basic contact information for 24 months after you unsubscribe for compliance, legal, and anti-spam record purposes
  • Request for Deletion – Upon your written request, we will delete your information within 30 days (except where legally required to maintain records)

4. Email Frequency and Content Types

  • Weekly Newsletter – Local SEO tips, Google Business Profile best practices, and digital marketing strategies (optional subscription)
  • Monthly Strategy Insights – Case studies, campaign results, and industry news relevant to your business type
  • Promotional Campaigns – Offers for strategy sessions, service discounts, and special promotions (1-3 per month)
  • Service Updates – Notifications about campaign progress, deliverables, and performance metrics
  • Webinar Invitations – Invitations to free training sessions and online events
  • Transactional Emails – Booking confirmations, payment receipts, and account-related notifications

You can adjust your email frequency preferences and communication types at any time through the link in our emails or by contacting us directly.

5. Unsubscribe Rights and Preference Management

One-Click Unsubscribe

Every marketing email from Stay Fire Marketing includes an “Unsubscribe” or “Manage Preferences” link in the footer. You can:

  • Unsubscribe from all communications within 24 hours
  • Stop receiving promotional emails while remaining subscribed to service updates (if you are a client)
  • Manage your content preferences (choose which topics interest you)
  • Update your email frequency (receive fewer emails)

Update Your Information

You may update or correct your information by:

  • Clicking “Update Preferences” in any email we send
  • Contacting us directly at privacy@stayfiremarketing.com
  • Submitting a request through our website contact form

Access and Export Your Data

You have the right to:

  • Request a copy of all personal data we hold about you
  • Know how your email data is being used and shared
  • Request correction or deletion of inaccurate information
  • Receive your data in a portable, machine-readable format
  • Request that we delete your information (subject to legal retention requirements)

To exercise these rights, send a detailed request to: privacy@stayfiremarketing.com

6. Data Security and Protection

We implement industry-standard security measures to protect your email address and personal information:

  • Encryption – SSL/TLS encryption for all data in transit between your device and our servers
  • Secure Email Service – Mailchimp stores data on secure, encrypted servers with multi-factor authentication
  • Access Controls – Limited employee access to email data, role-based permissions, and audit logging
  • Firewall Protection – Multi-layer firewall protection and intrusion detection systems
  • Regular Audits – Third-party security assessments and vulnerability scanning
  • Employee Training – All team members are trained on data privacy and security best practices
  • Incident Response – In the event of a data breach, we will notify affected individuals within 30 days as required by law

Important Note: While we maintain reasonable safeguards, no method of email transmission or data storage is 100% secure. We cannot guarantee absolute protection against all possible security threats.

7. Third-Party Processors and Service Providers

Your email address and related data may be processed by the following third-party service providers:

  • Mailchimp (Email Delivery and List Management)
    • Purpose: Sending newsletters, managing subscriptions, and tracking email performance
    • Privacy Policy: https://mailchimp.com/legal/privacy/
    • Data Processing: US-based, GDPR Standard Contractual Clauses compliant
  • Google Analytics (Website Behavior Tracking)
  • Meta Pixel / Facebook Business Tools (Advertising and Audience Building)
  • Stripe (Payment Processing – if you purchase services)

All third-party processors are contractually bound to use your information only to provide services to us, maintain confidentiality, and comply with applicable data protection laws.

8. Cookies and Email Tracking

We use the following tracking technologies in our emails and on our website:

  • Email Open Tracking – Invisible 1×1 pixel images to detect when you open an email (standard industry practice)
  • Link Tracking – Modified URLs to track which links you click in our emails
  • Browser Cookies – Small files stored on your device to remember your preferences and track website behavior
  • IP Address Logging – Recording the IP address associated with email opens and website visits for security and analytics

Purpose: To measure email effectiveness, improve content, understand user interests, and prevent fraud.

Opt-Out Options:

  • We cannot disable email pixel tracking without affecting email rendering, but you can disable image loading in your email client
  • You can disable cookies in your browser settings (though this may affect website functionality)
  • You can opt-out of interest-based advertising through Google Ad Settings or Meta Ad Preferences
  • You can request that we stop tracking your data by emailing us

9. Legal Compliance and Multi-Jurisdictional Rights

CAN-SPAM Act (Canada and US)

As a Canadian-based company sending emails to North American subscribers, we comply with the Controlling the Assault of Non-Solicited Pornography and Marketing Act. All our promotional emails include:

  • Clear identification of the sender (Stay Fire Marketing)
  • An accurate subject line
  • Our physical business address
  • An easy-to-use unsubscribe mechanism
  • Prompt honor of unsubscribe requests (within 10 business days)

CASL (Canada’s Anti-Spam Legislation)

We obtain express or implied consent before sending promotional emails to Canadian residents. You may withdraw consent at any time through our unsubscribe link or by contacting us.

GDPR (European Economic Area and UK)

If you are located in the EEA or UK:

  • Legal Basis: We process your email data based on your explicit opt-in consent (you must actively subscribe to our emails)
  • Data Controller: Stay Fire Marketing is the Data Controller responsible for your data
  • Your Rights:
    • Right to Access – Request a copy of your personal data
    • Right to Rectification – Correct inaccurate information
    • Right to Erasure – Request deletion (right to be forgotten)
    • Right to Restrict Processing – Limit how we use your data
    • Right to Data Portability – Receive your data in portable format
    • Right to Object – Opt out of processing for marketing purposes
    • Right to Lodge a Complaint – File a complaint with your local data protection authority
  • Contact: privacy@stayfiremarketing.com

CCPA/CPRA (California)

If you are a California resident, you have the following rights:

  • Right to Know: Request what personal information we collect, use, and share
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt out of receiving marketing emails and promotional content
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
  • No Sale of Data: We do not sell your personal information to third parties

To exercise these rights, contact: privacy@stayfiremarketing.com

PIPEDA (Canada)

As a Calgary-based company, we comply with the Personal Information Protection and Electronic Documents Act. We ensure that:

  • Personal information is collected for identified and lawful purposes
  • Your consent is obtained before collecting and using your data
  • You have access to your personal information and can request corrections
  • Your data is kept accurate, complete, and up-to-date
  • Appropriate safeguards are maintained to protect your information

10. Children’s Privacy

Our services and email communications are intended for businesses and individuals 18 years of age or older. We do not knowingly collect personal information from children under 13 (or 16 in certain regions). If we become aware that we have collected email information from a child without appropriate parental consent, we will delete that email address and information immediately. Parents or guardians who believe their child’s information has been improperly collected should contact us at hello@stayfiremarketing.email.

11. International Data Transfers

If you are located outside the United States or Canada:

  • Your email and personal data may be transferred to, stored in, and processed in the United States
  • We rely on Standard Contractual Clauses and other lawful mechanisms to protect your data during international transfer
  • You may have additional rights under your local data protection laws
  • We comply with GDPR, CCPA, PIPEDA, and similar regulations in the countries where we operate

12. Changes to This Policy

We may update this Email Privacy Policy from time to time to reflect:

  • Changes in our data practices
  • Updates to applicable laws and regulations
  • Changes to our third-party service providers
  • Feedback from our subscribers

When we make material changes, we will:

  • Post the updated policy here with a new “Last Updated” date
  • Send email notification to our subscribers if the changes materially affect your privacy rights
  • Request re-consent if required by applicable law

Your continued use of our email services constitutes acceptance of the updated Policy.

13. Contact Information and Data Requests

If you have questions, concerns, or wish to exercise your privacy rights, please contact:

  • Company: Stay Fire Marketing
  • Location: Calgary, Alberta, Canada
  • Email: privacy@stayfiremarketing.com
  • Website: https://stayfiremarketing.com
  • Response Time: We aim to respond to all inquiries within 5 business days
  • Data Subject Requests (GDPR): For EU residents, we will respond to data subject access requests within 30 days as required by law

14. Complaint Resolution

If you believe we have violated your privacy rights or this Policy, please contact us first at hello@stayfiremarketing.email to allow us an opportunity to resolve the issue.

If you are not satisfied with our response, you may file a complaint with:

  • GDPR (EU/UK): Your local data protection authority
  • CCPA (California): California Attorney General’s Office
  • CASL (Canada): Canadian Radio-television and Telecommunications Commission (CRTC)
  • PIPEDA (Canada): Office of the Privacy Commissioner of Canada

Stay Fire Marketing
Local SEO & Digital Marketing Agency

Last Updated: April 4, 2026